Furmint Vodka Drykkjarumbúðir by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2024
Furmint Vodka Drykkjarumbúðir
by Peter Morvai
Client: Seven Hills Distillery
A' Design Award í silfri Winner in Umbúðir Category
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The Design
About Furmint Vodka Drykkjarumbúðir
Furmint Vodka er umbúðahönnun fyrir vodka sem framleitt er úr vínberjum. Seven Hills Distillery framleiðir aðeins 800 til 1000 flöskur á ári, þannig að vodkað er handverksvara. Umbúðirnar endurspegla hreinleika áfengisins og vínberjagrunn þess. Einföld leturgerð á framhliðarmiðanum, sem prentaður er með offsetprentun, gefur hreint yfirbragð. Silkiprentuð myndskreyting á glerinu minnir á vínberjalauf á nútímalegan hátt. Þegar flaskan er full virkar vökvinn sem linsa og gefur fíngerðum smáatriðunum aukna dýpt. Flaskan er 340 mm á hæð og 80 mm á breidd.
The Recognition
About the A' Design Award í silfri
Furmint Vodka Drykkjarumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Furmint Vodka Drykkjarumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Furmint Vodka Drykkjarumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. - Dimensions & Packaging
- Height: 340 mm
Width: 80 mm - Tags
- graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
- Research
- The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
- Inspiration
- The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
- Project Duration
- Started and finished in Budapest at the end of 2022.
- Operation Flow
- As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
- Team Members
- art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai - Image Credits
- Images: Bence Boldogh
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