The Drum of Heaven and Earth Áfengisumbúðir by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2024
The Drum of Heaven and Earth Áfengisumbúðir
by Hai Zhu
Client: Shanxi Fenyangwang Wine Industry Co., Ltd.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #154724The Design
About The Drum of Heaven and Earth Áfengisumbúðir
Bókartexti: Trommu himins og jarðar er hönnun á krukkuumbúðum fyrir 25 kg af kínversku Baijiu-áfengi. Formið minnir á fornaldarlega herbumbu, innblásið af trommum Guo Ziyi, hershöfðingja Tang-keisaraveldisins. Upphleyptir drekar og Pixiu-dýr, heillavættir í kínverskri hefð, tengjast skrautskrift í þrívíðu lágmyndaverki sem hægt er að skynja með snertingu. Gyllingar og upphleypt mynstur gefa yfirborðinu ríkulega áferð. Trommukjuðarnir á báðum hliðum má nota sem íláti, svo að áfenginu er unnt að deila. Umbúðirnar mælast 565 x 209 x 742 mm.
The Recognition
About the A' Design Award í járni
The Drum of Heaven and Earth Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að The Drum of Heaven and Earth Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. The Drum of Heaven and Earth Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- Dimensions & Packaging
- product dimensions, 565 mm x 209 mm x 742 mm
- Tags
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- Production Technology
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- Design Challenge
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- Research
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- Inspiration
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- Project Duration
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- Operation Flow
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
- Team Members
- Hai Zhu
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