Hönnunarverkið HLJ Nine And Eighteen Natures of China Vöruumbúðir eftir Hang Zhou YiJiJ ue Chen er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2024
HLJ Nine And Eighteen Natures of China Vöruumbúðir
eftir Hang Zhou YiJiJ ue Chen
Viðskiptavinur: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Handhafi A' Design Award í silfri í flokknum Umbúðir
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Um HLJ Nine And Eighteen Natures of China Vöruumbúðir
HLJ Nine and Eighteen Natures of China er umbúðaröð fyrir heilsuvörur sem byggja á jurta- og dýraútdráttum frá Heilongjiang-héraði. Umbúðirnar nota táknræna liti, hefðbundna penslaskrautskrift og samræmdan grafískan stíl til að kynna hvert hráefni á beinan og innsæjan hátt. Öskjurnar eru gerðar úr traustum pappa og fullunnar með mattri plasthúðun og upphleyptri áferð, sem styrkir áferð texta og grafíkur. Þrykking með málmþynnu er notuð á völdum línum. Röðin heldur einni sameiginlegri sjónrænni ásýnd en gerir hverri vöru um leið kleift að vera auðþekkjanleg.
Viðurkenningin
Um A' Design Award í silfri
HLJ Nine And Eighteen Natures of China Vöruumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að HLJ Nine And Eighteen Natures of China Vöruumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. HLJ Nine And Eighteen Natures of China Vöruumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Stærðir og umbúðir
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Merki
- Packaging, Series, health products, nutrition, brand
- Framleiðslutækni
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Hönnunaráskorun
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Rannsóknir
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Innblástur
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Lengd verkefnis
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Verkflæði
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Liðsmenn
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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