Kurimu Ice Cream Ísumbúðir by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
Kurimu Ice Cream Ísumbúðir
Client: Lance Francisco
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #158814The Design
About Kurimu Ice Cream Ísumbúðir
Kurimu er umbúðahönnun fyrir vandaðan ís sem seldur er í pintaílátum. Hönnunin endurspeglar japanska naumhyggju, með einfaldri myndskreytingu fyrir hvert bragð. Endingargóður pappaspjaldi var valinn fyrir styrkleika, og myndskreytingarnar voru gerðar með stafrænum hugbúnaði. Offsetprentun var notuð til að tryggja samræmi í litum, og frumgerðir voru prófaðar með tilliti til virkni. Hófstillt útlitið heldur athyglinni á vörunni sjálfri á meðan það kemur nauðsynlegum upplýsingum til skila. Útkoman styður við handverkslegan karakter vörumerkisins.
The Recognition
About the A' Design Award í bronsi
Kurimu Ice Cream Ísumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Kurimu Ice Cream Ísumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Kurimu Ice Cream Ísumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Patents
- Copyright, Lance Francisco.
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