Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk
by Pesign
Client: Yili Group
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk
Bókartexti: Satine Fresh Milk er takmarkað upplag af umbúðahönnun fyrir ferska mjólkurvöru. Ílátið er í laginu eins og mjólkurbrúsi og er úr niðurbrjótanlegu PE-plasti. Grafíska formið byggir á drekahöfði umkringdu heillaskýjum og blómum, sem eru hefðbundin nýárstákn. Útskurðarferli innblásið af hefðbundinni gluggalist skapar hið fíngerða mynstur. Eftir að mjólkin hefur verið drukkin er hægt að endurnýta umbúðirnar sem lukkupoka fyrir nammi, næturljós eða hátíðarljósker fyrir börn. Endurnýtingarmöguleikarnir draga úr sóun og lengja líftíma hátíðarumbúða.
The Recognition
About the A' Design Award í bronsi
Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Satine Fresh Milk Aðalhlutverk: Umbúðir fyrir mjólk fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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