Heti Vörumerki og umbúðir by Cansu Dagbagli Ferreira

Heti Vörumerki og umbúðir by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2024

Heti Vörumerki og umbúðir

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award í bronsi Winner in Umbúðir Category

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Colors

The Design

About Heti Vörumerki og umbúðir

Heti, nefnt eftir Dakota orðinu fyrir heimili, býður upp á drykkjarvörur sem kalla fram kjarna heimilisins með náttúrulegum ölduðum bragðtegundum og fagna innfæddum gróðri Norður-Ameríku. Þetta samfélagslega áhrifamikla vörumerki úthlutar hluta af tekjum til að styðja ættbálkasamfélög. Effortless Wisdom, vörumerkjahugmyndin, sýnir myndskreytingar og bragðtegundir í innfæddum stíl, með umbúðum innblásnum af rúmfræðilegri samhverfu Dakota-listarinnar sem miðla jafnvægi og sátt. Hönnunin sameinar einlita litaspjald með litaáherslu og undirstrikar dýpt frumbyggjalistar í nútímalegu samhengi.

The Recognition

About the A' Design Award í bronsi

Heti Vörumerki og umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Heti Vörumerki og umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Heti Vörumerki og umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery