Chilled Milk Umbúðir eftir Kazuo Fukushima and Aya Tanaka

Hönnunarverkið Chilled Milk Umbúðir eftir Kazuo Fukushima and Aya Tanaka er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2024

Chilled Milk Umbúðir

eftir Kazuo Fukushima and Aya Tanaka

Viðskiptavinur: Meiji China Investment Co.,Ltd.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

15,555

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #159679

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Chilled Milk Umbúðir

Miðað að ungum kínverskum konum hefur verið kynnt úrvals jarðarberjamjólk innblásin af japönskum uppskriftum til að vekja nostalgíu. Unnin úr 50% hrámjólk býður hún upp á fullkomið jafnvægi sætu og sýru fyrir þá á aldrinum 20-39 ára. Varan er með glæsilegar og meðfærilegar umbúðir sem nýta sér traust japansks vörumerkis. Hönnun hennar, með hvítum bakgrunni og raunhæfum jarðarberjamyndum, miðar að því að veita róandi upplifun af jarðarberrjaakri sem endurspeglar ferskleika og lúxus.

Viðurkenningin

Um A' Design Award í bronsi

Chilled Milk Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Chilled Milk Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Chilled Milk Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Stærðir og umbúðir: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Merki: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Framleiðslutækni: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Hönnunaráskorun: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Rannsóknir: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Innblástur: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Lengd verkefnis: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Verkflæði: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Einkaleyfi: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Liðsmenn: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Myndheimildir: Photographer: Zhu Jie