Chilled Milk Carton Kartón eftir Kazuo Fukushima and Haruka Takeuchi

Hönnunarverkið Chilled Milk Carton Kartón eftir Kazuo Fukushima and Haruka Takeuchi er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2024

Chilled Milk Carton Kartón

eftir Kazuo Fukushima and Haruka Takeuchi

Viðskiptavinur: Meiji China Investment Co.,Ltd.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Chilled Milk Carton Kartón

Til að keppa á hágæða mjólkurmarkaði Kína skapaði einstök tækni hágæða mjólk sem miðar að konum á aldrinum 30-50 ára og blandar saman 100 prósent hrárri mjólk með næringarverndandi þéttingartækni fyrir ríkum bragð. Verkefnið endurskilgreinir mjólkurumbúðir og sameinar nýsköpun og japönsk gæði með lúxusbragði. Fjólublátt á umbúðunum táknar göfugleika, aukið með hvítu og gulli fyrir glæsileika og gæði, sem gerir hönnunina áberandi eftirminnilega.

Viðurkenningin

Um A' Design Award í bronsi

Chilled Milk Carton Kartón vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Chilled Milk Carton Kartón sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Chilled Milk Carton Kartón fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Stærðir og umbúðir: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Merki: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Framleiðslutækni: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Hönnunaráskorun: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Rannsóknir: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Innblástur: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Lengd verkefnis: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Verkflæði: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Einkaleyfi: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Liðsmenn: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Myndheimildir: Photographer: Zhu Jie