Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2024
Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co.,Ltd.
A' Design Award í silfri Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu
Kweichow Moutai Sanhua Flying Apsaras er umbúðahönnun fyrir kínverskt baijiu-brennivín. Hönnunin notar Fljúgandi Apsaras-mynstrið úr Dunhuang-veggmyndunum, sem einnig er að finna í vörumerki fyrirtækisins. Fígúran er handmáluð í stíl fornrar kínverskrar veggmyndalistar og sett á skærgulan bakgrunn, lit sem er einkennandi fyrir Dunhuang-veggmyndirnar. Askjan er opnuð frá hægri hlið og tvöfaldar skýjalaga skreytingar umlykja flöskuna að innan. Flaskan er opnuð með málmtappanum að ofan. Askjan er gerð úr pappír og flaskan úr keramiki og málmi.
The Recognition
About the A' Design Award í silfri
Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Kweichow Moutai Sanhua Flying Apsaras Umbúðir fyrir Baijiu er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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