Mahjong Lucky Coffee Kaffiumbúðir by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2025
Mahjong Lucky Coffee Kaffiumbúðir
by Wenduan Su
Client: Shenzhen Technology Unversity
A' Design Award í bronsi Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Mahjong Lucky Coffee Kaffiumbúðir
Mahjong Lucky Coffee er hönnun á kaffiumbúðum sem sækir innblástur í mahjong, hefðbundinn kínverskan leik. Hver poki inniheldur kaffi til einnar mánaðar, sem jafngildir tveimur höndum af mahjong-flísum. Önnur höndin er sett upp sem vinningshönd. Hin höndin er kláruð af kaupandanum, því hver skammtur af kaffi er dreginn eins og flís og mynstrið er óþekkt þar til skammturinn er opnaður. Djarfir appelsínugulir og rauðir litir ásamt ungæðislegri leturgerð höfða til ungra neytenda. Boðið er upp á tvö bragðafbrigði. Umbúðirnar breyta daglegri venju í leik.
The Recognition
About the A' Design Award í bronsi
Mahjong Lucky Coffee Kaffiumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Mahjong Lucky Coffee Kaffiumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Mahjong Lucky Coffee Kaffiumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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