Hönnunarverkið Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur eftir Yangchao Wu er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2025
Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur
eftir Yangchao Wu
Viðskiptavinur: Yangchao Wu
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #164285Hönnunin
Um Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur
Colorful Zhangzhou er umbúða- og auðkenniskerfi sem hannað var fyrir borgarvörumerki. Hönnunin nær yfir sjónrænt auðkenniskerfi, gjafaumbúðir, upplifunarrými á staðnum og lífsstílsþjónustuvettvang á netinu. Rauður litur og páskaliljublómið eru notuð sem meginþemu og sótt er í staðbundna sögu, siði og byggingarmynstur. Sérstök þemu eru þróuð fyrir vörur á borð við tunglkökur, te og minjagripi. Hver askja er 260 mm á breidd, 260 mm á dýpt og 140 mm á hæð. Nýstárleg umbúðabygging bætir vernd við flutning og sjálfbær efni eru notuð.
Viðurkenningin
Um A' Design Award í silfri
Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Colorful Zhangzhou Vörumerkjaumbúðir fyrir vörur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Stærðir og umbúðir
- Width 260 mm x Depth 260 mm x Height 140 mm
- Merki
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Framleiðslutækni
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Hönnunaráskorun
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Rannsóknir
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Innblástur
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Lengd verkefnis
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Verkflæði
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Liðsmenn
- Chief Designer: Yangchao Wu
- Myndheimildir
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
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