Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi by Jie Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2025
Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi
by Jie Zhang
Client: Jie Zhang
A' Design Award í bronsi Winner in Umbúðir Category
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About Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi
Bókartexti: Uppspretta lágværra bylgna er umbúðahönnun fyrir kínverskt Baijiu-áfengi. Flaskan, sem er í laginu eins og vatnsdropi, táknar umbreytingu korns og vatns í Baijiu með tímanum og vísar til hins langa bruggunarferlis. Flaskan er úr postulíni brennt í Jingdezhen og sameinuð gullhúðuðum málmi, sem skapar andstæðu milli styrks og mýktar. Háhitasteinþrykktar skreytingar gefa yfirborðinu þrívíða áferð. Tappinn er innblásinn af höfuðbúnaði fornra fræðimanna. Breiðari miðja og mjórri endar gera flöskuna auðvelda í grip og hellingu.
The Recognition
About the A' Design Award í bronsi
Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Source of Subtle Waves Aðalhlutverk: Umbúðir fyrir sterkt áfengi fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
- Dimensions & Packaging
- product dimensions, 110 mm x 110 mm x 250 mm
- Tags
- Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
- Production Technology
- This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
- Design Challenge
- The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
- Research
- The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
- Inspiration
- This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
- Project Duration
- This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
- Operation Flow
- The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience. - Team Members
- Zhang Jie
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