Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir by Chuan Zhang

Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award í járni in Umbúðahönnun Competition Category.

JárnUmbúðir· 2025

Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir

by Chuan Zhang

Client: Chuan Zhang

A' Design Award í járni Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir

Bókartexti: Hong Lou Meng Dream Ten er lúxusumbúðahönnun fyrir baijiu, hefðbundið kínverskt brennivín. Lögun flöskunnar fylgir þakbrún Grand View Garden, sögusviðs úr sígildu skáldsögunni Draumur um rauða klefann. Bananalaufamynstur er raðað lagskipt umhverfis flöskuna og minnir á brotin pils. Flaskan er gerð úr fínu postulíni og fullunnin með klóasónu-glerungsverki, hefðbundinni kínverskri handverkslist. Andstæðir litir gera formið sjónrænt skýrt. Lögunin auðveldar meðhöndlun og opnun, og skýr merkingin sýnir vöruupplýsingarnar greinilega.

The Recognition

About the A' Design Award í járni

Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Hong Lou Meng Dream Ten Aðalhlutverk: Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang