Cacao Odyssey Umbúðakassi by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2025
Cacao Odyssey Umbúðakassi
by Shenzhen Setinya Packaging Co., Ltd.
Client: Shenzhen Setinya Packaging Co., Ltd.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #166876The Design
About Cacao Odyssey Umbúðakassi
Cacao Odyssey er umbúðaseríur fyrir dökkt súkkulaði. Fjórir kassar kynna fjögur þemu: Uppruna, Útbreiðslu, Hnattvæðingu og Sjálfbærni. Hvert þema er paraðu við bragð: klassískt, sjávarsalt, ber og myntu. Menningarleg myndefni frá mismunandi svæðum og tímabilum, svo sem áskrift Aztekahieroglyfa og evrópskra mósaíkmynstra, sýna sögu kakós. Lóðrétti kassinn mælist 100 x 100 x 148 millimetrar og heldur stöngunum uppréttum fyrir auðvelt aðgengi og skýra sýningu. Endurunninn pappír með ómenguðum blekjum og húðunum er notaður.
The Recognition
About the A' Design Award í járni
Cacao Odyssey Umbúðakassi vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Cacao Odyssey Umbúðakassi sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Cacao Odyssey Umbúðakassi er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
- Dimensions & Packaging
- product dimensions, 100 mm x 100 mm x 148mm
- Tags
- Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
- Production Technology
- Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
- Design Challenge
- A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
- Research
- The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
- Inspiration
- Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
- Project Duration
- This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
- Operation Flow
- The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
- Team Members
- Ting Lv, Jisong Liu, Changjiang Zeng
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