Threegun Umbúðahönnun by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2025

Threegun Umbúðahönnun

by E2W Studio

Client: E2W Studio

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Umbúðahönnun

Frá stofnun sinni hefur Threegun stöðugt notað rauða litinn, lit sem á djúpar rætur í kínverskum hefðum, sem kjarnaþátt í sjónrænu heildarmynd sinni. Rauði liturinn er talinn ein af helstu eignum sem varðveita þarf innan sjónræns kerfis vörumerkisins. Kerfisbundin notkun rúðukerfa í umbúðum samræmir skipulagið. Hvað varðar bakgrunn umbúðanna hefur hönnuðurinn nútímalega samþætt stafinn Three í mynstrahönnunina. Þetta myndefni er orðið lykilsjónræn eign fyrir Threegun og heldur áfram að gegna mikilvægu hlutverki í síðari sjónrænu hönnun þeirra.

The Recognition

About the A' Design Award í bronsi

Threegun Umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Threegun Umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Threegun Umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop