Coffee Wave Kaffipoki by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2025
Coffee Wave Kaffipoki
Client: Kyma Coffee Grinder’s
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #168188The Design
About Coffee Wave Kaffipoki
Coffee Wave síukaffi umbúðirnar sýna hönnun sem vekur athygli, einkum meðal yngra fólks. Undir áhrifum súrrealistískrar fagurfræði eru svart-hvítir þættir sameinaðir djarfri litablokkunartækni til að skapa einkennandi sjónræna samsetningu. Samsetning andstæðna og líflegra smáatriða gefur umbúðunum kraftmikið yfirbragð og gerir þær sjónrænt meira grípandi. Þessi hönnunaraðferð miðar að því að skapa tengsl við neytendur og býður þeim að kanna vörumerkið og sjálfsmynd þess.
The Recognition
About the A' Design Award í bronsi
Coffee Wave Kaffipoki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Coffee Wave Kaffipoki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Coffee Wave Kaffipoki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Dimensions & Packaging
- Width 98mm x Depth 60mm x Height 180mm
- Tags
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
- Production Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Design Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Operation Flow
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
- Team Members
- Kornilios Nikolaidis, Andromachi Kakava
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