Castanea Nectar Hunangsumbúðir eftir Inna Kovalenko

Hönnunarverkið Castanea Nectar Hunangsumbúðir eftir Inna Kovalenko er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2025

Castanea Nectar Hunangsumbúðir

eftir Inna Kovalenko

Viðskiptavinur: Kyiv Academy of Applied Arts

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Castanea Nectar Hunangsumbúðir

Castanea Nectar er umbúðahönnun fyrir kastaníuhunang. Vatnslitatækni miðlar léttleika kastaníublóma og -laufa. Merkið notar mjúkar, örlítið seigfljótandi línur til að gefa til kynna þéttleika og ríkidæmi kastaníuhunangsins, á meðan strangar form minna á styrk kastaníutrésins. Lítil býfluga tengir saman þætti merkisins. Hunangið er sett fram í 250 gramma glerkrukku með miða sem er 125 x 55 millimetrar, komið fyrir í kassa sem er 85 x 85 x 110 millimetrar. Hönnunin vísar til kastaníutrésins sem græns tákns Kænugarðs.

Viðurkenningin

Um A' Design Award í bronsi

Castanea Nectar Hunangsumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Castanea Nectar Hunangsumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Castanea Nectar Hunangsumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Stærðir og umbúðir: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Merki: Logo, gift, pattern, organic product
Framleiðslutækni: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Hönnunaráskorun: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Rannsóknir: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Innblástur: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Lengd verkefnis: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Verkflæði: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Myndheimildir: Implementation, idea, design Inna Kovalenko