Hönnunarverkið Moutai Prince Umbúðir fyrir áfengisflösku eftir Chengdu Wanjiazu Technology Co., Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.
GullUmbúðir· 2025
Moutai Prince Umbúðir fyrir áfengisflösku
eftir Chengdu Wanjiazu Technology Co., Ltd
Viðskiptavinur: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Handhafi A' Design Award í gulli í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #169050Hönnunin
Um Moutai Prince Umbúðir fyrir áfengisflösku
Moutai Prince er umbúðahönnun fyrir 500 ml flösku af kínversku sterku víni. Neðri hluti flöskunnar sækir sveigða lögun sína í sesamfræbelg og efri hlutinn líkir eftir blómstrandi sesamblómi. T-laga tappinn sameinar sesamblaðamynstur og myndskreytingu af fimm trönum. Tappinn er gerður með málmupphleypingu sem skapar ítarlega þrívíða áferð. Neðri hlutinn er með flauelsáferð sem er þægileg í hendi. Litasamsetningin notar glæsilegan sósutón með brons- og gylltum gulltónum. Skáhallandi miði á blárauðum blágresislituðum bakgrunni er rammaður inn af gylltum hveitiaxamynstrum.
Viðurkenningin
Um A' Design Award í gulli
Moutai Prince Umbúðir fyrir áfengisflösku vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Moutai Prince Umbúðir fyrir áfengisflösku sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Moutai Prince Umbúðir fyrir áfengisflösku skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
- Stærðir og umbúðir
- A bottle contains 500ml
- Merki
- Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
- Framleiðslutækni
- The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
- Hönnunaráskorun
- The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
- Rannsóknir
- This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
- Innblástur
- A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
- Lengd verkefnis
- The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
- Verkflæði
- By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
- Liðsmenn
- General Manager and Design Director: Jingan Jia
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