Hönnunarverkið Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi eftir Ying Song Brand Design Shenzhen Co, Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2025

Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi

eftir Ying Song Brand Design Shenzhen Co, Ltd

Viðskiptavinur: Kweichow Moutai Co.,Ltd.

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Hönnunin

Um Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi

Moutai Shengyue Flying Fairy er umbúðahönnun fyrir kínverskt baijiu-áfengi. Hönnunin sækir innblástur í fljúgandi dísir sem málaðar eru í Dunhuang-veggmyndunum, einkum tónlistarguðinn í helli 401 í Mogao-hellunum, sem sýndur er haldandi á sheng-hljóðfæri í þokkafullri stellingu. Aðallitur er dökkrautt garn, hefðbundinn kínverskur litur, og mynstur málmtappans er unnið með hefðbundinni glerungstækni. Askjan opnast frá hægri hlið og geymir tveggja laga skýjamynstursbyggingu að innan. Settið mælist 140 sinnum 105 sinnum 280 millimetrar og er gert úr pappír, keramiki og málmi.

Viðurkenningin

Um A' Design Award í gulli

Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Moutai Shengyue Flying Fairy Umbúðir fyrir áfengi skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Stærðir og umbúðir: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Merki: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Framleiðslutækni: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Hönnunaráskorun: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Rannsóknir: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Innblástur: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Lengd verkefnis: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Verkflæði: The box is opened from the right side, and the bottle is opened from the top metal cap
Liðsmenn: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Myndheimildir: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024