Whispers of Ink Ilmvatnsumbúðir by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2025
Whispers of Ink Ilmvatnsumbúðir
Client: Vitartissimi
A' Design Award í gulli Winner in Umbúðir Category
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About Whispers of Ink Ilmvatnsumbúðir
Whispers of Ink er umbúðahönnun fyrir ilmvörulínu sem inniheldur ilmkerti, reykelsisstauta til ferðalaga og gifsdreifisteina. Vörurnar eru gerðar með hefðbundnum kínverskum handverksaðferðum. Umbúðirnar nota magnólíu-bókarmótíf, þar sem greinar og lauf eru tekin af magnólíutrjám í görðum Jiangnan. Blómaforminu er breytt í opna bókarsíðu. Kertailátið er handteiknað með fínum línum og húðað með grasgrænum gljáa. Notuð er staðlitaprentun (spot color) og upphleypt hæðarprentun (letterpress).
The Recognition
About the A' Design Award í gulli
Whispers of Ink Ilmvatnsumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Whispers of Ink Ilmvatnsumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Whispers of Ink Ilmvatnsumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- Dimensions & Packaging
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- Tags
- Branding, Packaging, Aromatherapy
- Production Technology
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- Design Challenge
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- Research
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- Inspiration
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- Project Duration
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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