Seven Hills Whisky Drykkjarumbúðir by Dorottya Gajdos

Seven Hills Whisky Drykkjarumbúðir by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2025

Seven Hills Whisky Drykkjarumbúðir

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

A' Design Award í silfri Winner in Umbúðir Category

21,580
Verified Award Winner
Verify Award Status for #170700

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seven Hills Whisky Drykkjarumbúðir

Fyrsta ungverska reykta einmaltsviskíið, sem einkennist af sérkennilegu hnetukennu eðli og Tokaji Aszú-líkum tónum, þökk sé byggmalti sem reyktur er yfir lífrænu Tokaji Aszú vínberjabermi. Nútímalegu, fágaðu einkenni merkimiðans eru sprottin úr táknrænu 7-lögun Sevenhills merkisins, sem er fínlega mótvægt af óhlutbundinni framsetningu á reyk sem vefst leikinlega um flöskuna.

The Recognition

About the A' Design Award í silfri

Seven Hills Whisky Drykkjarumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Seven Hills Whisky Drykkjarumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Seven Hills Whisky Drykkjarumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós