Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award í gulli in Umbúðahönnun Competition Category.

GullUmbúðir· 2025

Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award í gulli Winner in Umbúðir Category

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Verified Award Winner
Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku

Yanghe Naked Bottle Liquor er umbúðahönnun fyrir baijiu, kínverskt eimað brennivín. Kristalglerflaskan sameinar klassíska plómuflöskulögun og einfaldar, nútímalegar línur. Geitarhornsform á flöskunni vísar til hins hefðbundna geitamynsturs vörumerkisins. Fiðrildamiðanum er haldið og hann fágaður, með látlausum línum og hófstilltri litasamsetningu. Blágrænn tónn flöskunnar sker sig úr í verslunarhillum. Hönnunin miðar að því að veita brennivíni í látlausri flösku hærra skynjað verðmæti og skýra vörumerkjaímynd. Flaskan mælist 76 sinnum 76 sinnum 257 millimetrar.

The Recognition

About the A' Design Award í gulli

Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Yanghe Naked Bottle Liquor Umbúðir fyrir baijiu-flösku skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd