Handicraft Class 10 Years Umbúðir fyrir Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2025
Handicraft Class 10 Years Umbúðir fyrir Baijiu
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award í bronsi Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Handicraft Class 10 Years Umbúðir fyrir Baijiu
Handverksflokkur 10 ár er umbúðir hannaðar fyrir þroskað baijiu. Flaskan heldur klassísku tárdropalögun og er fullunnin með mattri, djúpblágrænni (teal) málmlökklakkhúð, ásamt smáatriðum í byssumálmslit og gulli. Textinn á miðanum er settur upp í hæðarprentunarstíl (letterpress). Tappinn er með rjúfanlegum falsvarnareiginleika og gagnsæjum, gullpressuðum toppi, á meðan hálsinn er vafinn í prentaðan pappír. Ytri askjan ber hæðarprentuð smáatriði í formi stimpils, og pappírsinnleggin að innan eru gerð úr endurvinnanlegum og lífbrjótanlegum efnum.
The Recognition
About the A' Design Award í bronsi
Handicraft Class 10 Years Umbúðir fyrir Baijiu vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Handicraft Class 10 Years Umbúðir fyrir Baijiu sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Handicraft Class 10 Years Umbúðir fyrir Baijiu fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
- Dimensions & Packaging
- box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g - Tags
- Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
- Production Technology
- Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
- Design Challenge
- The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
- Research
- Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
- Inspiration
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
- Project Duration
- Starting October 2023 Nanjing, Jiangsu, China
- Operation Flow
- The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
- Team Members
- Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin - Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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