Parsirang Eggjaframleiðandi by Mohsen Koofiani

Parsirang Eggjaframleiðandi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2025

Parsirang Eggjaframleiðandi

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award í bronsi Winner in Umbúðir Category

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Colors

The Design

About Parsirang Eggjaframleiðandi

Í hönnunarstofunni stefndi hönnuðurinn að því að skapa umbúðir með sterka sjálfsmynd. Þeir teiknuðu hænu með skarfi til að kalla fram sveitakennd og fersklega tilfinningu. Gulur litur táknaði eggjarauður og morgunhlýju, en rauði liturinn bætti við orku og áreiðanleika. Letrið var djarft og skýrt, sem tryggði skjóta miðlun skilaboða. Eftir klukkustundir af fínpússun var lokaútkoman ekki bara umbúðir; hún sagði sögu um sveitabæ og fersk egg og miðlaði trausti og gæðum til viðskiptavina.

The Recognition

About the A' Design Award í bronsi

Parsirang Eggjaframleiðandi vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Parsirang Eggjaframleiðandi sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Parsirang Eggjaframleiðandi fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani