Congtai Huofenzi Umbúðir fyrir Baijiu by Wen Liu

Congtai Huofenzi Umbúðir fyrir Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award í gulli in Umbúðahönnun Competition Category.

GullUmbúðir· 2026

Congtai Huofenzi Umbúðir fyrir Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award í gulli Winner in Umbúðir Category

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Colors

The Design

About Congtai Huofenzi Umbúðir fyrir Baijiu

Congtai Huofenzi er umbúðahönnun fyrir kínverskt baijiu-brennivín sem ætlað er ungum neytendum. Sjónræna hugmyndin byggir á hreyfingu vatns og virku eðli áfengissameinda, sem er tjáð með miðlægu myndefni sem nefnist Auga lífskraftsins. Flaskan ber kraftmikla upphleypta áferð og vörumerkistákn greypt í resínplötu. Formuð dæld í miðju flöskunnar tryggir þægilegt grip. Ytri askjan er klædd pappír með viðaráferð, en lagskiptur sérpappír myndar flæðandi mynstur sem minnir á fjöll og fljót.

The Recognition

About the A' Design Award í gulli

Congtai Huofenzi Umbúðir fyrir Baijiu vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Congtai Huofenzi Umbúðir fyrir Baijiu sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Congtai Huofenzi Umbúðir fyrir Baijiu skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li