Chateau Loulan Vínflöskuumbúðir by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2026
Chateau Loulan Vínflöskuumbúðir
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #173417The Design
About Chateau Loulan Vínflöskuumbúðir
Chateau Loulan er umbúðahönnun fyrir hálfsætt hvítvín með lágu áfengisinnihaldi sem framleitt er í Kína. Miðinn er gerður úr málmi með litun að hluta og mattri áferð, og sýnir hann hina goðsagnakenndu persónu sem þekkt er sem Loulan-fegurðin. Gegnumskorið mynstur, innblásið af „fljúgandi hvítu“ tækninni í kínverskri skrautskrift, myndar hálfgagnsæjan glugga sem sýnir lit vínsins innan í flöskunni. Skrautskriftardrættir neðst á flöskunni minna á eyðimerkurlandslag víngerðarinnar. Flaskan mælist 76 sinnum 76 sinnum 300 millimetrar.
The Recognition
About the A' Design Award í járni
Chateau Loulan Vínflöskuumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Chateau Loulan Vínflöskuumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Chateau Loulan Vínflöskuumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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