Mags Skin Frumhlutverk: Svitalyktareyðimerki by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2026
Mags Skin Frumhlutverk: Svitalyktareyðimerki
by Gamze Binici
Client: Gamze Binici
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Mags Skin Frumhlutverk: Svitalyktareyðimerki
Bókartexti: Mags Skin er vörumerkja- og umbúðaverkefni sem þróað var fyrir náttúrulega svitalyktareyði sem er sérstaklega hannaður fyrir viðkvæma húð. Vörumerkið er byggt í kringum magnesíum sem grunnþátt sinn, táknað með hringlaga, atómsinnblásnu merki. Tvílaga öskjuhönnun aðskilur nærveru vörumerkisins frá ítarlegum vöruupplýsingum og leiðir notendur í gegnum skýra, traustsmiðaða úrpökkunarupplifun. Úðaflaskan útvíkkar þessa nálgun með fáguðu, vinnuvistfræðilegu formi og áferðaráferð sem eykur á hágæðatilfinningu hennar.
The Recognition
About the A' Design Award í bronsi
Mags Skin Frumhlutverk: Svitalyktareyðimerki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Mags Skin Frumhlutverk: Svitalyktareyðimerki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Mags Skin Frumhlutverk: Svitalyktareyðimerki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Dimensions & Packaging
- 37 x 37 x 138 mm box dimension
- Tags
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
- Production Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Design Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Project Duration
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Operation Flow
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Patents
- Copyrights belong to Gamze Binici.
- Image Credits
- Gamze Binici
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