Fountain Of Fortune Frumhlutverk: Nýárs umbúðir by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2026
Fountain Of Fortune Frumhlutverk: Nýárs umbúðir
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Frumhlutverk: Nýárs umbúðir
Bókatexti: Þetta gjafasett inniheldur myndskreyttar umbúðir með tveimur dósum af Velmegunarvatni og gagnvirku rauðu umslagi fyrir farsíma. Hönnunin endurtúlkar hefðbundna gjafagjöf í gegnum sjónræna frásögn, táknræna þætti og samþætta stafræna gagnvirkni. Með því að sameina klassíska nýársmyndlíkingu og nútímalega gagnvirka eiginleika kynnir verkefnið bæði áþreifanlega og stafræna hluti innan sameinaðrar hátíðarupplifunar. Samþætting hefðbundinna tákna og stafrænnar gagnvirkni endurspeglar nálgun sem tengir rótgrónar menningarhefðir við nútímalega samskiptahætti.
The Recognition
About the A' Design Award í járni
Fountain Of Fortune Frumhlutverk: Nýárs umbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Fountain Of Fortune Frumhlutverk: Nýárs umbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Fountain Of Fortune Frumhlutverk: Nýárs umbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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