Fara beint í efni
Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi eftir Ying Song Brand Design Shenzhen Co., Ltd

Hönnunarverkið Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi eftir Ying Song Brand Design Shenzhen Co., Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.


GullUmbúðir· 2026

Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi

eftir Ying Song Brand Design Shenzhen Co., Ltd

Viðskiptavinur: Kweichow Moutai Co., Ltd.

Handhafi A' Design Award í gulli í flokknum Umbúðir

50,895

Litir

Hönnunin

Um Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi

Kweichow Moutai Osaka Expo Edition er umbúðahönnun fyrir minningarvín sem búið var til fyrir heimssýninguna í Osaka 2025. Formið sækir innblástur í ytra byrði kínverska sýningarskálans og minnir á hefðbundnar kínverskar bambusbókaspjaldir. Keramikflaskan stendur í málmlandslagi og kassinn er gerður úr vistvænum bambusplötum, málmi og gervileðri. Málmtímalína á efri hluta kassans markar hið langa samband vörumerkisins við heimssýninguna. Málmhandfang í laginu eins og vínkrukka rennur eftir tímalínunni til að snúa kassanum opnum.

Viðurkenningin

Um A' Design Award í gulli

Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Kweichow Moutai Osaka Expo Edition Umbúðir fyrir áfengi skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar
This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Stærðir og umbúðir
A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Merki
Chinese Baijiu packaging, packaging design, commemorative wine
Framleiðslutækni
It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Hönnunaráskorun
The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Rannsóknir
Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Innblástur
The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Lengd verkefnis
The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Verkflæði
Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Liðsmenn
Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Myndheimildir
Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025

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