Horse Year Umbúðir fyrir reykelsisstafi eftir Bingran Zhao

Hönnunarverkið Horse Year Umbúðir fyrir reykelsisstafi eftir Bingran Zhao er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2026

Horse Year Umbúðir fyrir reykelsisstafi

eftir Bingran Zhao

Viðskiptavinur: BeiHang University

Handhafi A' Design Award í bronsi í flokknum Umbúðir

4,142

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #179810

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Horse Year Umbúðir fyrir reykelsisstafi

Horse Year er umbúðaröð fyrir reykelsisstafi. Hönnunin byggist á kínverska tákninu fyrir hest í innsiglisskrift, sameinuðu línulegu formmáli daoískra verndargripa og reykmynstra. Fimm útgáfur fylgja litahringrás sem byggir á frumefnunum fimm: málmi, vatni, viði, eldi og jörð. Öskjurnar fimm má raða hlið við hlið þannig að þær myndi mynd af hesti á stökki. Innri bakki er dreginn út til að sýna reykelsið og blessunarorð. Óhúðaður pappi, sojabundið prentblek og mótaður pappamassabakki styðja við endurvinnslu.

Viðurkenningin

Um A' Design Award í bronsi

Horse Year Umbúðir fyrir reykelsisstafi vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Horse Year Umbúðir fyrir reykelsisstafi sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Horse Year Umbúðir fyrir reykelsisstafi fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Stærðir og umbúðir: Width 160 mm × Depth 40 mm × Height 70 mm
Merki: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Framleiðslutækni: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Hönnunaráskorun: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Rannsóknir: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Innblástur: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Lengd verkefnis: The project started in May 2025 in Beijing China and finished in November 2025.
Verkflæði: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Einkaleyfi: Bingran Zhao
Myndheimildir: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou