Royal Enclosure 1619 Umbúðahönnun by Zhou Jingkuan is a highly esteemed winner of the very prestigious 2026 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2026
Royal Enclosure 1619 Umbúðahönnun
Client: Royal Enclosure 1619
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #181895The Design
About Royal Enclosure 1619 Umbúðahönnun
Royal Enclosure 1619 er trégjafaaskja hönnuð fyrir hjartarhornssneiðar, hefðbundið kínverskt heilsubótarefni. Drekainnsigli úr málmi hvílir á lokinu og þjónar sem lykill. Lyfta þarf segulmögnuðum drekahausnum áður en hægt er að opna tréöskjuna til vinstri og hægri. Á botn drekahaussins er grafið vörumerki fyrirtækisins og má nota hann sem stimpil. Konungleg myndefni eru sett fram með nútímalegri grafískri hönnun og minna á keisaralegt veiðisvæði Qing-keisaraættarinnar. Opnunarferlið ljær umbúðunum tilfinningu fyrir helgiathöfn.
The Recognition
About the A' Design Award í bronsi
Royal Enclosure 1619 Umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Royal Enclosure 1619 Umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Royal Enclosure 1619 Umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
- Dimensions & Packaging
- 238*215*150mm
- Tags
- Royal Enclosure 1619
- Production Technology
- The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
- Design Challenge
- The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
- Research
- The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
- Inspiration
- Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have. - Project Duration
- This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
- Operation Flow
- This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
- Patents
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Team Members
- Designer: Zhou Jingkuan
- Image Credits
- Zhou Jingkuan(Creator)
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