Cistanche Desertico Umbúðir fyrir drykkjarvörur by Lei Wen is a highly esteemed winner of the very prestigious 2026 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2026
Cistanche Desertico Umbúðir fyrir drykkjarvörur
by Lei Wen
Client: Tocreate Brand
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #182731The Design
About Cistanche Desertico Umbúðir fyrir drykkjarvörur
Cistanche Desertico er umbúðahönnun fyrir jurtadrykk sem gerður er með cistanche deserticola peptíði. Umbúðirnar eru fyrirferðarlítill kassi sem kemst auðveldlega fyrir í tösku. Uppbyggingin er létt og einingaskipt, þannig að hægt er að taka drykkinn út eftir eitt einfalt opnunarskref. Kassinn er gerður úr hvítum pappa með gullþrykki, sem styður við naumhyggjulegan og formlegan sjónrænan stíl. Hönnunin fjarlægist þunglamalegt útlit hefðbundinna heilsudrykkjarumbúða og tekur mið af daglegum venjum ungs skrifstofufólks.
The Recognition
About the A' Design Award í bronsi
Cistanche Desertico Umbúðir fyrir drykkjarvörur vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Cistanche Desertico Umbúðir fyrir drykkjarvörur sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Cistanche Desertico Umbúðir fyrir drykkjarvörur fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Dimensions & Packaging
- 230*158*145毫米
- Tags
- Big health brands, plant-based beverages, packaging design
- Production Technology
- White cardboard box with gold foil stamping.
- Design Challenge
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Research
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Inspiration
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Project Duration
- The project will be launched in 2025 and enter the production and sales phase.
- Operation Flow
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Patents
- donge ejiao
- Team Members
- LEO
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