Stumbras Vodka Merki by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2014

Stumbras Vodka Merki

by Studija Creata

Client: Stumbras

A' Design Award í silfri Winner in Umbúðir Category

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Colors

The Design

About Stumbras Vodka Merki

Þetta klassíska vodka safn Stumbras endurlífgar gamla litháíska vodkahefð. Hönnun gerir gamla hefðbundna vöru nærri og skiptir máli fyrir nútímalega neytendur. Græna glerflaska, dagsetningar mikilvægar fyrir litháíska vodkagerð, þjóðsögur byggðar á sönnum staðreyndum og skemmtilega, augnablikin smáatriði - hina krullu útskornu form sem minnir á gamlar ljósmyndir, hallandi barinn á botninum sem er viðbót við klassíska samhverfu samsetningu, og leturgerðir og litir sem bera kennsl á hvert undirmerki - allt gera hið hefðbundna vodkasafn óhefðbundið og áhugavert.

The Recognition

About the A' Design Award í silfri

Stumbras Vodka Merki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Stumbras Vodka Merki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Stumbras Vodka Merki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas