Lithuanian Vodka Gold Hönnun vódkaumbúða by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2015
Lithuanian Vodka Gold Hönnun vódkaumbúða
Client: Stumbras
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Lithuanian Vodka Gold Hönnun vódkaumbúða
Hreinleiki og skýrleiki eru helstu eiginleikar sem endurspegla gæði vódka. Leggja þurfti áherslu á þetta við endurmerkingu Lithuanian Vodka Gold – leiðandi vódkumerkis á Litháen. Jafnframt voru kynntir til sögunnar þættir þjóðerniseinkennis – nafnið Lithuanian Vodka sjálft krafðist þessa vals. Ekta þjóðlegir mótívar ummyndaðust í nútímalega, einfaldaða samsetningu. Þegar þyngd gamla merkisins var fjarlægð til að skapa létta, gataða skreytingu, fór gullið að skína á mun glæsilegri hátt.
The Recognition
About the A' Design Award í bronsi
Lithuanian Vodka Gold Hönnun vódkaumbúða vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Lithuanian Vodka Gold Hönnun vódkaumbúða sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Lithuanian Vodka Gold Hönnun vódkaumbúða fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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