Alita Flaskuhönnun og merkimiðar by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2017
Alita Flaskuhönnun og merkimiðar
Client: Mv Group
A' Design Award í silfri Winner in Umbúðir Category
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The Design
About Alita Flaskuhönnun og merkimiðar
Aðalmarkmið endurhönnunarinnar er að auka almenna vörumerkjavitund og draga fram einkennandi eiginleika á borð við hefðbundnar framleiðsluaðferðir, hráefni og gæði. Heildarendurmerking ALITA felur í sér nýja flösku, endurnýjað vörumerki, merkjainnsigli, hylki og hönnun merkimiða. Vörurnar innihalda nú fleiri þætti sem einkenna flokk freyðivíns og kampavíns með léttum klassískum blæ og nokkrum traustleika en halda þó í heildina frekar nútímalegu og léttu yfirbragði.
The Recognition
About the A' Design Award í silfri
Alita Flaskuhönnun og merkimiðar vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Alita Flaskuhönnun og merkimiðar sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Alita Flaskuhönnun og merkimiðar er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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