Sparkling Juice Drykkjarumbúðir by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Sparkling Juice Drykkjarumbúðir
Client: Beijing Platinum Tiande Trading Co., Ltd.
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #86414The Design
About Sparkling Juice Drykkjarumbúðir
Sparkling Juice er umbúðahönnun fyrir kolsýrðan ávaxtadrykk. Hönnunin sameinar merkimiðann og lögun glerflöskunnar. Skáskorinn merkimiðinn fylgir sveigju flöskunnar og lítill ávaxtamerkimiði gefur til kynna bragð safans. Handteiknaðar myndskreytingar sýna fjögur dýr, flamingó, hlébarða, gíraffa og kamelljón, teygja sig í átt að fjórum ávöxtum, lime, ástaraldin, jarðarber og lychee. Flaskan tekur 290 millilítra og er 20 sentimetrar á hæð. Silfurþrykk og upphleypt prentun eru notuð á merkimiðann.
The Recognition
About the A' Design Award í bronsi
Sparkling Juice Drykkjarumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Sparkling Juice Drykkjarumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Sparkling Juice Drykkjarumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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