Yagumitan Umbúðir fyrir hunang by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Yagumitan Umbúðir fyrir hunang
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award í silfri Winner in Umbúðir Category
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About Yagumitan Umbúðir fyrir hunang
Yagumitan er umbúðahönnun fyrir hágæða villihunang. Vöruheitið vísar til hunangsleitarans í dalnum. Glerflaskan er mótuð með demantslíkum skurðflötum sem tjá sjaldgæfi og gæði hunangsins. Litað gler er notað til að draga fram lit og áferð hunangsins innan í. Ytri askjan er mótuð sem bylgjandi dalur, og bilið á milli dalanna tekur á sig lögun áttavita til að gefa til kynna leit. Hæðarlínur og fjallaskurðir tákna klettana þar sem villihunangið er tínt.
The Recognition
About the A' Design Award í silfri
Yagumitan Umbúðir fyrir hunang vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Yagumitan Umbúðir fyrir hunang sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Yagumitan Umbúðir fyrir hunang er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
- Dimensions & Packaging
- Width 360mm x Depth 140mm x Height 80mm
- Tags
- honey, package, food, beverage, Graphics, illustration
- Production Technology
- Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
- Design Challenge
- There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
- Research
- Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
- Inspiration
- Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
- Project Duration
- The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
- Team Members
- Designer：Jiabo Lu
Creative Director：Kun Luo - Image Credits
- Designer Jiabo Lu, Yagumitan, 2017
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