Iridescent Teumbúðir by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2020

Iridescent Teumbúðir

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award í bronsi Winner in Umbúðir Category

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Verified Award Winner

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Colors

The Design

About Iridescent Teumbúðir

Þetta verkefni sem sameinar austur- og vesturlist, lífsstíl og menningu í sömu mynd, það notar blekpensla stroka með skærum litum og mismunandi efnum og prentunaraðferðum. Styrkur burstastrengjanna og liturinn á blekinu táknar smekk Taiwanbúa, skærir litir og glitrandi kvikmynd táknar hápunktana. Skuggar og ljós, dyggð og er meginhugmynd þessarar hönnunar. Til að brjóta staðalímynd af te-menningu freistar þessi pakki að nota glænýtt sjónarhorn og hönnun til að kynna það fyrir mismunandi kynslóðum og heiminum.

The Recognition

About the A' Design Award í bronsi

Iridescent Teumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Iridescent Teumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Iridescent Teumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao