Cong Tai Baijiu Umbúðir fyrir drykki by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Cong Tai Baijiu Umbúðir fyrir drykki
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
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About Cong Tai Baijiu Umbúðir fyrir drykki
Cong Tai Baijiu er minningarumbúðahönnun fyrir kínverskt brennivín sem gefið var út fyrir ár rottunnar. Aðalstefið er sótt í hurðarhúna hefðbundinnar kínverskrar byggingarlistar og vísar til rottunnar sem fyrsta stjörnumerkisdýrsins sem opnar árið. Innri merkimiðinn sameinar form rottu og myntar til að tákna auð og gæfu, en ytri hringurinn notar geislandi mynstur til að skapa líflega áferð. Flaskan er gerð úr keramiki með marmaraáferð og fullunnin með vatnsflutningsprentun.
The Recognition
About the A' Design Award í silfri
Cong Tai Baijiu Umbúðir fyrir drykki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Cong Tai Baijiu Umbúðir fyrir drykki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Cong Tai Baijiu Umbúðir fyrir drykki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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