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Laote Breweries Aðalhlutverk: Bjórumbúðir by Zhangyong Hou

Laote Breweries Aðalhlutverk: Bjórumbúðir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Umbúðahönnun Competition Category.


JárnUmbúðir· 2020

Laote Breweries Aðalhlutverk: Bjórumbúðir

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award í járni Winner in Umbúðir Category

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Colors

The Design

About Laote Breweries Aðalhlutverk: Bjórumbúðir

Bókartexti: Laote Breweries er umbúðahönnun fyrir handverksbjór sem seldur er í 500 ml álumbúðum. Hönnunin snýst um nákvæmt merki sem vísar til sögu og hefðar bruggfjölskyldu. Merkinu er ætlað að gefa til kynna vandað handbrugg og vekja forvitni um bragðið. Handverksbjór er framleiddur í litlum lotum í stað umfangsmikillar iðnaðarframleiðslu. Í Kína er iðnaðarbjór víða fáanlegur, svo brugg í litlum lotum er talið verðmætt. Blettaprentun (spot colour printing) er notuð á dósirnar til að halda merkinu skýru og nákvæmu.

The Recognition

About the A' Design Award í járni

Laote Breweries Aðalhlutverk: Bjórumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Laote Breweries Aðalhlutverk: Bjórumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Laote Breweries Aðalhlutverk: Bjórumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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