Aava Bætiefni by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Aava Bætiefni
Client: Aavalabs
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #91182The Design
About Aava Bætiefni
Merki og kassaumbúðir fyrir heilsuvörumerki sem á sterkar rætur á Norðurlöndum. Hönnunin ætti að hafa náttúrulegan blæ, sérstaklega í ljósi þess að innihaldsefnin eru náttúruleg. Lýðfræðilegir markhópar eru karlar og konur á 30, 40, 50 og 60 ára aldri. Kassinn er prentaður á pappír með mattri sellógljáaáferð. Þó gegnsætt plast sé valið í ílátið vegna þess að það er verðmætasta plastið eftir endurvinnslu.
The Recognition
About the A' Design Award í silfri
Aava Bætiefni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Aava Bætiefni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Aava Bætiefni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Dimensions & Packaging
- Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm - Tags
- Packaging, Supplement, Health, Nature, Vitamins
- Production Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Design Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Project Duration
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Team Members
- Maja Maksimovic, Otso Kääriäinen
- Image Credits
- Aavalabs
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