Platína Umbúðir · 2020
Winetime Seafood Umbúðir
- A' Design Award í platínu 2020 in Umbúðir
- CLIENT: Sot B&d
- Estimated Number of Design Views: 960,747
- Verification code 5C9F0FF185 · Verify this award
Colors
About Winetime Seafood Umbúðir
Pökkunarhönnunin fyrir Winetime Seafood röð ætti að sýna fram á ferskleika og áreiðanleika vörunnar, ætti að vera frábrugðin henni frá samkeppnisaðilum, vera samfelld og skiljanleg. Litirnir sem notaðir eru (bláir, hvítir og appelsínugular) skapa andstæða, leggja áherslu á mikilvæga þætti og endurspegla staðsetningu vörumerkisins. Eina einstaka hugmyndin sem þróuð er aðgreinir seríuna frá öðrum framleiðendum. Sjónræn upplýsingaáætlun gerði það kleift að bera kennsl á vöruúrvalið í röðinni og notkun myndskreytinga í stað mynda gerði umbúðirnar áhugaverðari.
About the A' Design Award í platínu
Winetime Seafood Umbúðir vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Winetime Seafood Umbúðir sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Winetime Seafood Umbúðir er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Press Kit
- Unique Properties
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Dimensions & Packaging
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Tags
- seafood, fish, frozen food, packaging, branding
- Production Technology
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Design Challenge
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Research
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Inspiration
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Project Duration
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Operation Flow
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Image Credits
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
