Fruit Bites Þurrkaðir Ávextir Umbúðir by Nour Shourbagy

Fruit Bites Þurrkaðir Ávextir Umbúðir by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.

BronsUmbúðir· 2020

Fruit Bites Þurrkaðir Ávextir Umbúðir

by Nour Shourbagy

Client: Fruit Bites

A' Design Award í bronsi Winner in Umbúðir Category

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Colors

The Design

About Fruit Bites Þurrkaðir Ávextir Umbúðir

Hvað er betra en nærandi sektarlaust snarl fyrir börnin þín? Fruit Bites umbúðahönnuð eru hönnuð til að hvetja krakka til að breyta snakk venjum sínum og velja að borða náttúrulega þurrkaða ávexti í stað rusl snakk. Markmiðið er að styrkja hvert foreldri til að breyta snakkamynstri barns síns. Áskorunin er að hanna persónur sem endurspegla ávinning ávaxta sem börn geta auðveldlega skilið og tengjast þeim sem eitthvað flott og heilbrigt. Mango leikur stórt hlutverk í heilsu húðarinnar. Banani hjálpar þér að viðhalda eðlilegri sjón. Apple er gott fyrir minni þitt og einbeitingu.

The Recognition

About the A' Design Award í bronsi

Fruit Bites Þurrkaðir Ávextir Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Fruit Bites Þurrkaðir Ávextir Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Fruit Bites Þurrkaðir Ávextir Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.