Tea and Pastry Gjafaumbúðir by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Tea and Pastry Gjafaumbúðir
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry Gjafaumbúðir
Te og bakkelsi er gjafaumbúðasett búið til fyrir Mið-hausthátíðina. Settið inniheldur tvo kassa í einni pakkningu, með svörtu tei og Su-stíls smjörkökum. Yfirborðsuppsetningin er einföld og látlaus. Blekmálverk sýnir tefjall og fínar línur draga fram bakkelsið. Núnings- og blekáhrifin bæta við glæsilegum karakter. Umbúðirnar eru gerðar úr kraftpappír. Hönnunin vísar til hefðarinnar að geyma te í leirkrukku, sem endurspeglar varanlega hlýju milli fólks. Ætlunin er að miðla vináttu með hógværri gjöf.
The Recognition
About the A' Design Award í silfri
Tea and Pastry Gjafaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Tea and Pastry Gjafaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Tea and Pastry Gjafaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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