Hönnunarverkið Hou Juice Safaumbúðir eftir Leng Chen er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2020

Hou Juice Safaumbúðir

eftir Leng Chen

Viðskiptavinur: Pagoda

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Hou Juice Safaumbúðir

Hou Juice er umbúðahönnun fyrir vörumerki ferskra safa. Flaskan er 45 millimetrar í þvermál og 165 millimetrar á hæð. Plastflaskan er þakin perluglansandi filmu og fullunnin með mattri áferð og staðlitaprentun. Myndskreytingar af öpum mynda aðalsjónrænt þema og sérstök saga er teiknuð fyrir hvert ávaxtabragð. Apinn er tákn móðurfyrirtækisins í ávaxtaframleiðslu og er merki um lífskraft í kínverskri menningu. Hönnunin miðar að því að tjá náttúru, ferskleika og gæði og byggja upp traust meðal heilsumeðvitaðra kaupenda.

Viðurkenningin

Um A' Design Award í gulli

Hou Juice Safaumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Hou Juice Safaumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Hou Juice Safaumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Stærðir og umbúðir: Diameter 45mm x Height 165mm
Merki: juice, packaging, branding, drink, beverages，
Framleiðslutækni: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Hönnunaráskorun: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Rannsóknir: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Innblástur: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Lengd verkefnis: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Verkflæði: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Liðsmenn: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Myndheimildir: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.