Jiu Ming Tang Áfengisumbúðir by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Jiu Ming Tang Áfengisumbúðir
by Qi-Jun Wang
Client: Wang Qi-jun
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #96128The Design
About Jiu Ming Tang Áfengisumbúðir
Jiu Ming Tang er hönnun gjafaumbúða fyrir kínverskt áfengi tengd Drekabátahátíðinni. Ytri kassinn er gerður úr umhverfisvænum pappír og mótaður með heitpressunarferli. Rautt innsigli vísar til hefðbundinnar kínverskrar óskar um heppni. Innsiglið er rifið upp og kassinn opnast eins og bókrolla, sem hvetur til samspils. Slétt ytra yfirborðið stendur í andstæðu við litríkar hátíðarmyndir að innan og skapar sterk sjónræn áhrif. Hönnunin færir hefðbundna hátíðarþætti inn í nútímalegar umbúðir til að styðja við menningarlega sjálfsmynd.
The Recognition
About the A' Design Award í silfri
Jiu Ming Tang Áfengisumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Jiu Ming Tang Áfengisumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Jiu Ming Tang Áfengisumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Team Members
- Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han
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