Tongue-Bongue Nammipakkning by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Tongue-Bongue Nammipakkning
by Victoria Ax
Client: Vi_ax
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #97413The Design
About Tongue-Bongue Nammipakkning
Óskin var að búa til pakka fyrir einhvers konar mat. Þegar þróun á umbúðum er mikilvægast að vera óútreiknanlegur. Þar sem það eru margar staðalímyndir á markaðnum, ætti að leita að einhverju öðru, þá ætti maður að fjarlægja sniðmátin. Og hugað var að borðaferlinu sjálfu eins og að taka og setja mat í munninn. Þetta var bakgrunnur að hugmyndinni. Fólk notar tunguna til að sjúga alls konar sælgæti. Tungulaga lollipops búa til súrrealísk myndlíking „tunga á (mannlegri) tungu“.
The Recognition
About the A' Design Award í bronsi
Tongue-Bongue Nammipakkning vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Tongue-Bongue Nammipakkning sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Tongue-Bongue Nammipakkning fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
- Dimensions & Packaging
- 50 x 50 x 70 mm assembled
240 x 250 mm for printing - Tags
- tongue, tongue-bongue, package, toy-package, fruits
- Production Technology
- paper
- Design Challenge
- Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
- Research
- The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
- Inspiration
- The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
- Project Duration
- Project was made for German package competition, started in Moscow, February-April 2017.
- Operation Flow
- The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
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