Hailuo Umbúðir fyrir heyrnartól by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2020
Hailuo Umbúðir fyrir heyrnartól
by Xiaomi
Client: Xiaomi
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo Umbúðir fyrir heyrnartól
Hailuo er umbúðahönnun sem gerð var fyrir heyrnartól sem sett eru í eyru. Í stað þess að sýna ljósmynd af vörunni sýna umbúðirnar mynd af sneiddri kuðungsskel þar sem heyrnartólunum er komið fyrir í spíralholrúminu. Spírallaga form skeljarinnar tengist ómun hljóðs. Öll myndin er upphleypt á yfirborðið til að gefa kuðungnum raunverulega áferð. Silfurpappír með svörtu bleki gefur umbúðunum lágstemmdan glans sem gefur til kynna háþróaða tækni. Útdraganlegi kassinn geymir tvö lög, þannig að heyrnartólin og snúrur þeirra sjást fyrst og fylgihlutirnir hvíla þar fyrir neðan.
The Recognition
About the A' Design Award í gulli
Hailuo Umbúðir fyrir heyrnartól vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Hailuo Umbúðir fyrir heyrnartól sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Hailuo Umbúðir fyrir heyrnartól skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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