Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett
Client: Salvita Design
A' Design Award í silfri Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett
Bókartexti: Jólagjafasett er umbúðahönnun fyrir safn af neysluvænum jólagjöfum. Settið inniheldur 80 g súkkulaðistykki, 40 g pakka af jurtatei, 200 g krukku af náttúrulegu hunangi og 140 g kanilangandi kerti. Myndskreytingarnar eru innblásnar af Zemynu, litháísku jarðargyðjunni, sem birtist hér sem nútímaleg persóna klædd strigaskóm og með heyrnartól. Langt hvítt hár gyðjunnar minnir á snjó og kunnuglegar hátíðarmyndir. Mildur náttúrulegur litapallett endurspeglar innihaldsefnin. Notuð er offsetprentun, flexóprentun og stafræn prentun.
The Recognition
About the A' Design Award í silfri
Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Holiday Gift Set Aðalvirkni: Umbúðir fyrir gjafasett er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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