Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir
by Sun Linlin and Zhou Jingkuan
Client: Be Er Xiang
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #99436The Design
About Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir
Be Er Xiang tólf stjörnumerkin er hönnun á umbúðum fyrir sólblómafræ, sköpuð fyrir nýtt vörumerki. Ílátið er úr hvítblikki með innri plastpoka og myndefnið er framleitt með fjögurra lita prentun. Hver pakkning mælist 100 millimetrar í þvermál og 150 millimetrar á hæð. Myndskreytingarnar sameina tólf stjörnumerkin og sólblómamynstur. Stjörnumerkjaþemað var valið þar sem það er kunnuglegt viðfangsefni meðal ungs fólks. Markmiðið er að gefa nýja vörumerkinu sérstakt útlit og laða að unga neytendur.
The Recognition
About the A' Design Award í bronsi
Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Be Er Xiang Twelve Constellations Sólblómafræjaumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
- Dimensions & Packaging
- Diameter: 100mm, height: 150mm
- Tags
- Twelve constellations, BE ER XIANG, packaging
- Production Technology
- Tinplate, plastic bag, four-color printing.
- Design Challenge
- Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
- Research
- A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
- Inspiration
- In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
- Team Members
- Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali - Image Credits
- Sun Linlin and Zhou Jingkuan, 2019
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